A brand that represents a new life style through conservation of the environment

Does the Earth belong only to humans? Throughout the long history of our civilization, we have been endlessly pursuing materialism. As we prosper, nature has been destroyed and the environment has been contaminated. When facing a new century, we came to realize that we must lead a lifestyle that cherishes limited natural resources in order to preserve the Earth. It is time for us to go back to the basics and reconsider the way that we live, as we humans are also a part of nature.

The genten brand was born based on the following three fundamental philosophies, and the company pursues its craftsmanship based on these basic concepts. We stand firmly by these beliefs, and this brand represents a new lifestyle through conservation of the environment.

genten is a private brand of Kuipo. co, a Japanese company.